Incubating Student-Run Startups > PennVention 2010
Last Friday, I had the pleasure of attending PennVention’s mini-mentoring session at the University of Pennsylvania. PennVention is an annual business plan competition for undergraduate students held at the Weiss Tech House in the School of Engineering. The competition has three phases: first, a mini mentoring program to offer students ideas on how to execute their business plans; second, submission of business plans and grading by judges to select the 10 best business plans; and third, a presentation day where finalists present their business ideas to a group of judges and compete for $60K worth of cash and prizes.
PROGRAM OVERVIEW
The Weiss Tech House is a student-run hub of technological innovation at the University of Pennsylvania that encourages and supports students in the creation, development and commercialization of innovative technologies. Class of ‘65 graduate George Weiss - whose $1.5 million gift made the house possible - and Professor William Hamilton, the director of the Penn’s renowned undergraduate Management and Technology (M&T) program, together generated the idea for the house. While the generous gift certainly helped the incubator get off the ground, it is the students who really make the place hum and in the center of it all is Anne Stamer, the Weiss Tech House Director.
In her capacity as Director, Anne wears multiple hats, including mentor, cheerleader, and even mother, in guiding the students’ activities and startups. Most importantly, Anne is the glue that holds together the six student-run committees – community relations, marketing, PennVention, mentoring, marketing, IT - that form the core of the Weiss Tech House. Those six committees function to ensure that students are actively involved in the program, there is consistent university and alumni support and interaction, and that the fledgling startups are receiving as much help as needed.
There are two really cool programs at the Weiss Tech House that I want to point out.
First, PennVention is a student run invention competition that receives over 60+ applicants per year. I met with 7 companies last week during PennVention’s mini-mentoring marathon and was thoroughly impressed with the quality of ideas and the students’ incredible enthusiasm. The event was a round-robin format where students rotated around mentors every 15 minutes for 4 hours (there was a 30 minute snack break in the middle). What I loved about the event was the diversity of students who were pitching their companies. Within a 30 minute stretch, I listened to two engineering students pitch a device to ease bathroom accessibility for quadriplegic children, followed by two sorority girls with fashionista aspirations pitch me on their fashion themed website.
The second program that I really like is the Innovation Fund. The Innovation Fund is an in-house, mini-venture capital fund that provides cash without equity to student projects. If accepted, student teams receive $1,000 grants and access to the Tech House’s technical, legal, and business mentoring resources. This is really a win-win for aspiring VCs, as students get to evaluate investment opportunities, and for aspiring entrepreneurs who get to pitch their business ideas. Too cool!
IS IT REPLICABLE?
Absolutely. While the Weiss Tech House has a considerable amount of financial backing, money alone is not what drives its success. Student and alumni involvement in the program is the most critical factor in driving the program’s continued success, but getting students and alumni involved is no easy feat.
College students are bombarded with various forms of media that vie for their attention. Despite the success of social media, I still believe the best way to reach a college student is through college newspapers. When I was an undergraduate at Penn, there was not a single day in college that I failed to pick up the Daily Pennsylvanian. If you want to drum up student enthusiasm for creating startup companies then there is no better place to advertise than the college newspaper.
The Weiss Tech House has a very systematic approach to getting alumni involved. At its launch, the Tech House recruited several prominent alumni with significant venture capital and corporate connections. Those alumni have then recruited additional members of their companies and friends to participate in PennVention and other Weiss Tech House events. Getting great mentors then dovetails into keeping students involved, as students will continue to be attracted to the program if they receive exceptional mentorship and get to interact with industry leaders.

December 15, 2010